> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sentrion.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# AI Signal Scoring

> Score and prioritize signals with custom AI criteria and ICP profiles

Instead of manually reading through hundreds of job postings, you define what matters and the AI ranks every signal by relevance.

## How it works

1. **Define criteria**: write plain-English descriptions of what makes a signal relevant
2. **Set weights**: assign importance to each criterion (more weight = more impact on the score)
3. **AI evaluates**: every signal is checked against your criteria and scored 0-10
4. **Companies inherit scores**: each company's score is based on its best signal

Scores appear in both the Companies tab (as a 1-10 integer) and the Signals tab (as a decimal like 10.0, 9.3, 7.5).

## Configuration

In the left sidebar under **MAIN SETTINGS**, toggle **AI Signal Scoring** ON.

### Include criteria

A numbered list of conditions that *boost* a signal's score. Each criterion has:

* A **text description**: what you're looking for (e.g., "Job indicates this is the company's first hire in Europe")
* **Weight dots**: colored circles indicating importance. More dots = higher weight = more impact on the score.
* A **drag handle**: reorder criteria by dragging

Click **+ Add** to add more criteria.

**Example criteria for a "US companies expanding to Europe" search:**

1. "Job indicates this is company's first hire or early hire in Europe" (3x weight)
2. "Job mentions building European presence or establishing European operations" (3x weight)
3. "Role involves setting up European entity or operations" (3x weight)
4. "Job description mentions expanding from US to Europe" (2x weight)

### Exclude criteria

Conditions that *lower* a signal's score or exclude it entirely. Use these to filter out false positives.

Click **+ Add** to add exclusion criteria.

### Re-evaluate

After changing criteria, click **Re-evaluate** to recalculate all scores. You can set a minimum **score threshold** (e.g., 0.5). Signals below this are excluded.

## Viewing scores

**In the Companies tab:** Each company shows its highest signal score as a number from 1-10.

**In the Signals tab:** Each signal shows:

* A decimal score (e.g., 10.0, 9.3, 8.6)
* Individual criterion columns with a checkmark or X for each criterion
* Weight indicators (e.g., "3x") on criterion column headers

This transparency lets you see exactly *why* each signal scored the way it did.

## ICP profiles

ICP (Ideal Customer Profile) profiles help Sentrion understand your target buyer and improve results across the board.

### Creating an ICP profile

1. On the Dashboard, find the **ICP Profile** section
2. Click **+ New** to create a profile
3. Enter your **company name** and **website URL**
4. Sentrion AI automatically generates four summaries:
   * **Company Summary**: what your company does
   * **Signals Summary**: key buying signals to watch for
   * **Product Summary**: your product/service description
   * **Market Summary**: your target market and focus areas
5. Review the AI-generated summaries and click **Save Changes**

### ICP profile tabs

* **Overview** (the four AI-generated summaries
* **Personas**: define buyer personas
* **Targeting**: targeting criteria

### Using ICP in your workflow

**On the Dashboard:** Select your ICP from the **ICP Analysis** dropdown before searching. The AI uses your ICP context to boost relevant results.

**In campaigns:** The ICP Matching section in AI Signal Scoring lets you link your ICP profile. This:

* Boosts company scores based on ICP fit
* Generates richer match insights referencing your specific product and market
* Adds ICP Boost and ICP Name columns to the Companies tab

### Managing profiles

* Click **Edit** next to your ICP name on the Dashboard to modify it
* Click **Delete ICP** (red button) at the bottom of the editor to remove a profile
* Create multiple ICP profiles for different products or market segments