> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sentrion.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Clay

> Connect Sentrion to Clay for automated signal-based outreach workflows

[Clay](https://www.clay.com/) is a popular GTM platform for building automated outreach workflows. Sentrion pushes high-scoring companies, signals, and contacts into Clay tables where you can enrich data and trigger outreach sequences.

## Step 1: Create a Clay webhook table

1. Log in to [Clay](https://www.clay.com/)
2. Open or create a **Workbook**
3. Click **"+ Add"** at the bottom
4. Search for **"Webhooks"** and click **"Monitor webhook"**
5. Copy the webhook URL (format: `https://api.clay.com/v3/sources/webhook/pull-in-data-from-a-webhook-XXXX...`)

## Step 2: Configure Sentrion

1. Open your campaign and click **Automation** in the toolbar
2. Toggle **Webhook Exports** ON
3. Paste the Clay webhook URL into the appropriate field:
   * **Companies webhook URL** for company data
   * **Signals webhook URL** for job signal data
   * **People webhook URL** for contact data
4. Set score thresholds (recommended: 5) to only send high-quality matches
5. Enable **Auto-Update** for daily automation

## Step 3: Map and process data in Clay

When Sentrion sends data to your Clay webhook table, you need to map the incoming fields to columns:

1. After the first webhook fires, Clay shows the raw JSON payload
2. Map each field to a column (e.g., `company_name` → Company Name, `score` → Score, `match_reason` → Match Reason)
3. Repeat for all fields you want to use: industry, size, website, job title, location, posted date, contact name, email, phone, LinkedIn, etc.
4. Once mapped, set up Clay enrichment actions (additional email validation, LinkedIn scraping, etc.)
5. Build automated outreach sequences triggered by new signals

## The fully automated pipeline

<Steps>
  <Step title="Sentrion discovers">
    Auto-Update finds new companies and signals daily at midnight UTC based on your campaign filters and scoring criteria.
  </Step>

  <Step title="Webhooks push to Clay">
    High-scoring results are automatically sent to your Clay webhook table as JSON. Score thresholds ensure only quality matches flow through.
  </Step>

  <Step title="Clay enriches and triggers">
    Clay receives the data, runs your enrichment actions (email validation, LinkedIn scraping, etc.), and triggers outreach sequences.
  </Step>

  <Step title="CRM receives leads">
    Qualified leads from Clay flow into your CRM. The entire pipeline runs without manual work.
  </Step>
</Steps>

## Clay documentation

* [Clay Webhook Integration Guide](https://university.clay.com/docs/webhook-integration-guide)
* [Import Data to Clay Using Webhooks](https://docs.clay.com/en/articles/9730014-import-data-to-clay-using-webhooks)
* [Clay Templates & Claybooks](https://university.clay.com/docs/templates-and-claybooks-overview)

<Info>
  Webhook tables in Clay are limited to 50,000 submissions. Enterprise plans support auto-delete (passthrough tables) for unlimited webhooks.
</Info>