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Job postings are one of the most reliable real-time indicators of what a company is doing right now. A single posting is a data point. A pattern of postings is a signal. Sentrion tracks millions of open roles across 230+ job boards so you can turn hiring data into actionable intelligence.

What open job tracking reveals

Every job posting tells a story. When you look at them in aggregate, patterns emerge:
  • Team growth, which departments are expanding and how quickly
  • Priorities: what skills and roles the company is investing in
  • Budget allocation: more headcount means more budget, often including tools and services
  • Organizational changes: new roles or restructured teams signal a shift in strategy
  • Buying readiness (a company hiring for a function related to your product is likely evaluating vendors

What to look for in your results

When you review your campaign results, these are the types of job postings that reveal the most about a company’s direction:
  • Senior leadership roles: a “VP of Sales,” “CRO,” or “Head of Revenue Operations” posting signals that the company is investing in sales infrastructure and will likely evaluate the tools that role will use.
  • Roles in functions related to your product: a company posting for “Revenue Operations Manager” or “Sales Enablement Lead” has already identified a gap and secured budget. They’re likely evaluating vendors for that function.
  • Roles in new locations: a “Country Manager - EMEA” or “Regional Sales Director - APAC” posting at a domestically-focused company signals geographic expansion and new regional needs.
  • Specialized or emerging roles: postings for niche functions like “AI Engineer,” “Developer Advocate,” or “Growth Marketing Manager” indicate specific strategic bets the company is making.
SignalLikely interpretation
”VP of Sales” or “CRO” postingScaling revenue: needs sales tools and enablement
”Head of Engineering” at a non-tech companyBuilding in-house technical capabilities
Roles posted in a new city or countryGeographic expansion underway
”Revenue Operations” or “Sales Enablement” roleInvesting in sales infrastructure and tooling
Job description mentions a specific technologyAdopting or migrating to that technology
”Director of Customer Success” postingPrioritizing retention: needs CS tools and analytics

Why this matters for sales

When a company posts a job for “Head of Revenue Operations,” they’ve already:
  1. Identified a gap in their revenue operations
  2. Secured budget for the hire
  3. Aligned leadership on the strategic priority
This means they’re also likely evaluating (or about to evaluate) the tools that role will use: CRM, sales intelligence, analytics, enablement platforms. That’s your opening.

Tutorial: Find SaaS companies hiring VP of Sales

When a company posts a VP-level role, it signals budget allocation, strategic priority, and upcoming change. All of which create opportunities for vendors.
1

Create a new campaign

  1. Go to Campaigns in the top navigation
  2. Click + New Campaign
2

Describe your search

In the “Use AI to generate filters” section:
  1. Type: “Find SaaS companies hiring VP of Sales”
  2. Click the send button
3

Review the generated filters

The AI understands the nuances of your query and configures:
  • AI Signal Scoring: enabled to rank companies by relevance to “VP of Sales” intent
  • Signal Date Range: last 3 months
  • Job Keywords: approximately 8 targeted keywords focused on sales leadership roles (e.g., “VP of Sales,” “Vice President Sales,” “Head of Sales,” “Chief Revenue Officer”)
  • Exclude Keywords. 4 terms to remove irrelevant matches (assistant roles, intern positions)
Always review the generated keywords before running your search. Even with a focused query like this, the AI may include terms that could match unrelated roles. Remove any keywords that seem too broad and add exclusion terms if needed.
4

Run the search

  1. Verify “New companies to find” (default: 50)
  2. Click Find Companies
5

Review the Companies tab

Results show SaaS companies with active VP of Sales openings:
  • Score: how closely the company matches your “SaaS + VP of Sales” intent
  • Match Reason: specific explanation (e.g., “Active VP Sales posting,” “Hiring sales leadership”)
  • Keywords Matched: exact job title keywords that triggered the match
Focus on companies with a score of 7+ for your first wave of outreach.
6

Check the Signals tab

The Signals tab reveals the actual job postings:
  • Exact job titles (e.g., “VP of Sales, Enterprise”)
  • Posting dates: how fresh the signal is
  • Job locations (remote, hybrid, or specific city)
  • Department and seniority level
Use the posting date to prioritize: companies that posted in the last 1-2 weeks are likely early in the hiring process (the ideal time to reach out.
7

Find decision-makers

Use Find People to identify who to contact:
  • The hiring manager (often the CEO or CRO for VP-level roles)
  • Other sales leaders already in the organization
  • HR/recruiting contacts managing the search
SettingValue
AI Prompt”Find SaaS companies hiring VP of Sales”
Job Keywords~8 targeted sales leadership keywords
Signal Date RangeLast 3 months

Pro tips

  1. Time your outreach (the best window is 1-3 weeks after a VP of Sales posting goes live. The company is actively thinking about their sales stack.
  2. Reference the job posting: in your outreach, mention that you noticed they’re hiring a VP of Sales. It shows relevance and research.
  3. Track over time: enable Automation to get alerts when new SaaS companies post VP of Sales roles
  4. Expand your search: try variations like “Head of Revenue,” “CRO,” or “Director of Sales” to capture related signals
  5. Filter by company size: add Company Size filters (e.g., 50-500 employees) to focus on companies at the right stage for your product

Other prompts to try

  • “Companies hiring their first SDR team”
  • “Enterprise companies posting Head of Engineering roles”

What to do next