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Before you start

Make sure you have a Sentrion account at app.sentrion.ai. Every new account comes with 500 credits and 100 people lookups.
1

Create a new campaign

  1. Click Campaigns in the top navigation bar
  2. Click + New Campaign (top-right)
  3. You’ll see an empty campaign with a Search Companies sidebar on the left
2

Describe what you're looking for

At the bottom of the left sidebar, find the “Use AI to generate filters” text box.
  1. Type a natural language description. For example: “Find SaaS companies hiring for sales leadership roles”
  2. Click the send button (purple arrow icon)
The AI analyzes your prompt and automatically configures search filters: job keywords, signal scoring criteria, date ranges, and exclusion terms.
3

Review the AI-generated filters

After a few seconds, the sidebar populates with optimized search parameters:
  • AI Signal Scoring: enabled with criteria that match your search intent
  • Signal Date Range: set to the last 3 months by default
  • Job Keywords: relevant keywords extracted from your description
  • Exclude Keywords: terms to filter out irrelevant results
Always review the generated keywords before running your search. The AI may include terms that are too broad or ambiguous, leading to false positives. Remove any keywords that could match irrelevant job postings, and add exclusion terms for common sources of noise.
4

Run the search

  1. Check the “New companies to find” field (default: 50)
  2. Click Find Companies
A status bar appears showing “Searching… Enriching firmographics” with a loading spinner. This typically takes 1-5 minutes depending on filter complexity.
5

Explore the Companies tab

Once the search completes, the Companies tab shows your results:
  • Score. AI relevance score (1-10) for each company
  • Match Reason: why Sentrion flagged this company
  • Keywords Matched: specific job terms that triggered the match
Click any company row to open the detail panel with match insights, funding data, job descriptions, and more.
6

Check the Signals tab

Click the Signals tab to see the raw job postings behind each match. Each signal shows a score, the job title, company, location, and a snippet from the job description.This is where you see the actual evidence (the specific job postings that indicate buying readiness.
7

Find people (optional)

Click the People tab. Initially empty, you’ll need to add Find People:
  1. Go back to the Companies tab
  2. Click + Add Enrichment → select Find People
  3. Describe your target contacts (e.g., “VP of Sales or Head of Revenue”)
  4. Click Generate → review the AI-generated job titles → click Add Column
  5. Click Find People on each company row to discover contacts
Found contacts appear in the People tab with name, title, LinkedIn, and enrichment options.

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Tips for your first campaign

Start focused

Begin with a narrow target and expand once you see results. It’s easier to broaden than to sift through noise.

Iterate quickly

Your first campaign doesn’t need to be perfect. Run it, review results, adjust filters, and run again.

Score high, reach first

Focus on companies with a score of 7+ for your first wave of outreach. These have the strongest signals.

Enrich selectively

Each job found costs 1 credit, so use targeted filters. Then only spend additional credits on enrichment for contacts you plan to actually reach out to.

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What’s next

Company Initiatives

Find companies launching new AI initiatives

Open Jobs

Find SaaS companies hiring VP of Sales

Technologies

Find companies adopting Kubernetes

Market Expansions

Find US companies expanding to Europe