Step 1: Create a Clay webhook table
- Log in to Clay
- Open or create a Workbook
- Click ”+ Add” at the bottom
- Search for “Webhooks” and click “Monitor webhook”
- Copy the webhook URL (format:
https://api.clay.com/v3/sources/webhook/pull-in-data-from-a-webhook-XXXX...)
Step 2: Configure Sentrion
- Open your campaign and click Automation in the toolbar
- Toggle Webhook Exports ON
- Paste the Clay webhook URL into the appropriate field:
- Companies webhook URL for company data
- Signals webhook URL for job signal data
- People webhook URL for contact data
- Set score thresholds (recommended: 5) to only send high-quality matches
- Enable Auto-Update for daily automation
Step 3: Map and process data in Clay
When Sentrion sends data to your Clay webhook table, you need to map the incoming fields to columns:- After the first webhook fires, Clay shows the raw JSON payload
- Map each field to a column (e.g.,
company_name→ Company Name,score→ Score,match_reason→ Match Reason) - Repeat for all fields you want to use: industry, size, website, job title, location, posted date, contact name, email, phone, LinkedIn, etc.
- Once mapped, set up Clay enrichment actions (additional email validation, LinkedIn scraping, etc.)
- Build automated outreach sequences triggered by new signals
The fully automated pipeline
Sentrion discovers
Auto-Update finds new companies and signals daily at midnight UTC based on your campaign filters and scoring criteria.
Webhooks push to Clay
High-scoring results are automatically sent to your Clay webhook table as JSON. Score thresholds ensure only quality matches flow through.
Clay enriches and triggers
Clay receives the data, runs your enrichment actions (email validation, LinkedIn scraping, etc.), and triggers outreach sequences.
Clay documentation
Webhook tables in Clay are limited to 50,000 submissions. Enterprise plans support auto-delete (passthrough tables) for unlimited webhooks.