How it works
- Define criteria: write plain-English descriptions of what makes a signal relevant
- Set weights: assign importance to each criterion (more weight = more impact on the score)
- AI evaluates: every signal is checked against your criteria and scored 0-10
- Companies inherit scores: each company’s score is based on its best signal
Configuration
In the left sidebar under MAIN SETTINGS, toggle AI Signal Scoring ON.Include criteria
A numbered list of conditions that boost a signal’s score. Each criterion has:- A text description: what you’re looking for (e.g., “Job indicates this is the company’s first hire in Europe”)
- Weight dots: colored circles indicating importance. More dots = higher weight = more impact on the score.
- A drag handle: reorder criteria by dragging
- “Job indicates this is company’s first hire or early hire in Europe” (3x weight)
- “Job mentions building European presence or establishing European operations” (3x weight)
- “Role involves setting up European entity or operations” (3x weight)
- “Job description mentions expanding from US to Europe” (2x weight)
Exclude criteria
Conditions that lower a signal’s score or exclude it entirely. Use these to filter out false positives. Click + Add to add exclusion criteria.Re-evaluate
After changing criteria, click Re-evaluate to recalculate all scores. You can set a minimum score threshold (e.g., 0.5). Signals below this are excluded.Viewing scores
In the Companies tab: Each company shows its highest signal score as a number from 1-10. In the Signals tab: Each signal shows:- A decimal score (e.g., 10.0, 9.3, 8.6)
- Individual criterion columns with a checkmark or X for each criterion
- Weight indicators (e.g., “3x”) on criterion column headers
ICP profiles
ICP (Ideal Customer Profile) profiles help Sentrion understand your target buyer and improve results across the board.Creating an ICP profile
- On the Dashboard, find the ICP Profile section
- Click + New to create a profile
- Enter your company name and website URL
- Sentrion AI automatically generates four summaries:
- Company Summary: what your company does
- Signals Summary: key buying signals to watch for
- Product Summary: your product/service description
- Market Summary: your target market and focus areas
- Review the AI-generated summaries and click Save Changes
ICP profile tabs
- Overview (the four AI-generated summaries
- Personas: define buyer personas
- Targeting: targeting criteria
Using ICP in your workflow
On the Dashboard: Select your ICP from the ICP Analysis dropdown before searching. The AI uses your ICP context to boost relevant results. In campaigns: The ICP Matching section in AI Signal Scoring lets you link your ICP profile. This:- Boosts company scores based on ICP fit
- Generates richer match insights referencing your specific product and market
- Adds ICP Boost and ICP Name columns to the Companies tab
Managing profiles
- Click Edit next to your ICP name on the Dashboard to modify it
- Click Delete ICP (red button) at the bottom of the editor to remove a profile
- Create multiple ICP profiles for different products or market segments
